12 Local Marketing Tactics to Attract More Customers This Holiday Season

Businesses face intense competition during the festive season. This means that your marketing strategy should be in top shape for you to take the spotlight away from your competition and draw new customers during this hectic season -- especially if you're in a small- or medium-sized enterprise with a tight budget.

12 Local Marketing Tactics to Attract More Customers This Holiday Season

1. Share Content From Your GMB Listing

"A frequently ignored local marketing strategy that small and medium-sized companies can utilize to attract more customers is to post content (special promotions images, videos, etc.) via your Google My Business (GMB) listing. Google posts will increase your visibility on Google searches, appear within Google Discover (over 800 million customers) and are also prominently featured on the Google Maps app's 'Explore' tab." The following article is by Kevin Getch, Webfor

2. Reach Out to Local Influencers

"Reach your local influencers about campaigns. Meet with people who run events and run small-scale organizations such as mom groups, charities or hobbyist groups within your local area. Of course, the product you offer has to be valuable to these influential people and, consequently, to those you'd like to reach. If they are satisfied with your product, they will also buy it. The results can be amazing if they are done correctly." • Samuel Thimothy, OneIMS

3. Get a Booth at a Local Christmas Market

"Depending on the type of business the company is in, it can be done great by having an area on one of local holiday market. A lot of towns host one or more of them, and it's a great opportunity to connect with your customers and sell your goods." • Andy Karuza, Base64.ai

4. Send Out Email Newsletters

"You can make use of emails to reach out to your local market and boost sales and conversions in the festive season. Email marketing is a great method to connect with your customers , allowing you to sell items, announce deals, and much more." • Stephanie Wells, Formidable Forms

5. Give Away Free 'Pieces' of Your Product or Service

"One local marketing technique is to hand out "pieces of your service or product for no cost. Allow people to try a small piece of it for free. It's free to people and, once they've used it, they'll be eager to continue seeking out more information. Then, you are able to connect and market." • Lisa Collum, Top Score Writing

6. Create a Holiday Party Approach

"Businesses must develop an atmosphere of holiday celebrations in the Christmas season. It should reflect in their marketing , but should also be reflected through their online and physical stores. This means that they should go beyond the decoration for the holidays. It also includes music party favors, party food hot apple cider, and treats for everyone who come in." It's Baruch Labunski, Rank Secure

7. Offer Interactive Photo Ops

"Try to offer photo opportunities. Do you have a Holographic Santa? The number of in-person interactions has decreased in the last few years, but they're not going away. They provide a means for individuals to connect on the spot, without interruption and this is beneficial for brand recognition. Use hashtags to track brand interactions to offer discounts or exclusive content to users who interact on a personal level. It's effective because you don't have to ask for anything in return." • Matthew Capala, Alphametic

8. Collaborate With Other Local Businesses

"You could consider working with local businesses in order to promote their respective brands. If you own a clothing shop and you work with the coffee shop. You can offer an unrestricted coffee voucher from the shop to your customers each time they shop with you. The coffee shop could also give coupons for discounts to customers to purchase from their clothing stores. This can help you draw customers." • Thomas Griffin, OptinMonster

9. Leverage a Word-of-Mouth Strategy

"No marketing strategy will work better than word-of mouth. Try to make use of it to make the most profit. In order to do this it is important to concentrate on the quality of your products. It's not just about the products you sell, but also for customer service too. If your customers are satisfied with your service and they're happy, they'll definitely refer others to it." The Wholesale Suite is owned by Josh Kohlbach, Wholesale Suite

10. Use Geolocation Ads on Social Media

"Geolocation ads on social media are a great method of reaching people who live in the area in the Christmas season. When you establish geolocation parameters you are able to choose which people will see your advertisement according to their location as well as their preferences. This technique allows you to develop unique offers for residents who are close to your company, which can surely increase sales." * Chris Christoff, MonsterInsights

11. Get Involved With Community Events

"An important method for local and small-sized businesses to increase their customer base is to become involved with the local community. People appreciate group events and family gatherings around the season of the holidays. Participating in an event for local charities or other type of event and you'll earn the trust of your customers. This will increase customer loyalty and will bring many more people to the store." The author is Syed Balkhi, WPBeginner

12. Use Google's Local Inventory Ads Feature

"One local marketing technique I suggest is Google's latest Local inventory feature. If someone is searching for a specific product, Google displays ads with the top three companies that offer the product as well as their precise place of business. A lot of times, people are searching for the item they're looking for, and they'll use phrases like "near me," so with this feature, you'll be able to attract more customers to your store.