12 Methods for Getting Your Business Noticed in Local Markets

One of the most effective methods to develop relationships with the local community as well as potential clients is to create strategies to be noticed within your local market. Making your name known in local business circles could be a huge help in creating rapport and opening new possibilities. However it is important to remember that not all strategies are made alike, especially when we talk about markets that are smaller. This is why we have asked entrepreneurs from Young Entrepreneur Council (YEC) for the following questions:

12 Methods for Getting Your Business Noticed in Local Markets

Local Marketing Ideas

This is what they had say:

1. Be Everywhere Online

"Create the profile, claim it and then make sure you update all local business profiles and listings. Along with your website, ensure that you keep an updated with a functioning Google local business listing, a facebook page, and any other website which has local profiles for your business. When someone seeks "my town" + "your service," make sure that you are visible everywhere. This helps build trust and credibility." * Shawn Schulze, HomeArea.com

2. Put a Face to the Company

"In the midst of a tiny local market, you is able to stand out by putting an image of the business or the product. Customers have a much easier time getting a company's trust once they know who's behind that curtain. The more trust they have in you more they'll buy from you. Therefore, it's important to be active in your community, meet people and engage with other users. If you are putting advertisements in your local area, think about including a picture of yourself too." • John Turner, SeedProd LLC

3. Give Away Samples

"In the case of a local market that is small I have found that offering the product for free (if it's possible) can work wonders. There's a local chocolatier we worked with that utilized this technique successfully. They employed two students on minimum wage to distribute chocolate samples and an advertising brochure at the most crowded intersections in the city during peak hours. Re-use and rinse." • Amine Rahal, Little Dragon Media

4. Volunteer for the Long Haul

"The most effective way to get noticed in a small group is by being a good community member. Be present, be supportive of causes that matter, and make an lasting impression over the course of time. It's one thing to donate jerseys for an athletic team, but it's quite another to devote your time each week helping an organization that is local. If you have an impression, people will be able to see them and discover more about your company." • Aaron Schwartz, Passport

5. Encourage Reviews From Existing Customers

"What actions have you taken to get feedback from your existing customers? If you're not using these as part of your strategy and you're missing the chance to be noticed and heard within your community. People love searching for reviews before attempting new services, products or businesses, you name it. In case you're not getting any reviews now is the time to start encouraging them to do so more." • Chris Christoff, MonsterInsights

6. Focus on Voice Search SEO

"Voice Google search engine optimization" (SEO) is crucial in getting your small local company noticed. Consider the types of queries that your customers may search for your products or services using their smart device or smartphones and alter to change your SEO strategy to target the latest keywords. It's also crucial to include your business on sites such as Google My Business and Yelp." Blair Williams, MemberPress Blair Williams, MemberPress

7. Send Out Newsletters

"The best method I've discovered here in my area is to put it in a newsletter available to people at restaurants, venders cafes, and other establishments. This professional advertisement will give you to gain visibility and credibility within the marketplace." • Julian Montoya, JM11 Investments

8. Use Direct Mail

"Millennials like direct mail, and direct mail works at an individual level to reach particular customers and potential customers. It does this by covering vast areas for small sums of money, and a high yield." The list includes Peter Daisyme, Hostt

9. Attend Local Events

"Local events such as trade fairs, conferences, and markets are a great opportunity for small businesses to gain attention in their own community. They are able to personally interact with the locals, and begin to build trust." • John Hall, Calendar.com

10. Distribute Flyers and Buy Local Ad Space

"It's an excellent idea to be known by the public. Making use of traditional marketing materials can allow you to speed up the expansion of your business and increase local customers. The majority of these ads are simple to manage and will provide you with an increase in traffic. Google ads will also help you get the attention of the search engine who are already searching at you." • Nicole Munoz, Nicole Munoz Consulting, Inc.

11. Create Helpful Videos

"Through Facebook Ads, you are able to focus on people from the local area. Instead of making a conventional advert that attempts to generate sales, consider creating useful videos for your audience which make you appear to be an individual of worth. When you're done with the video, tell them about the purpose of your business and how they are able to locate your website. Make these videos available each week, and you can spend anywhere from between $1 and $5 per day to promote them and you'll become an established local star." Greg Rollett, Ambitious Media Group. Greg Rolltt, Ambitious Media Group

12. Embrace Branding

"In most cases, smaller local businesses tend to be relaxed and don't concentrate as much on branding identity. If you're looking to stand out from and everyone else, you have to define your brand's image and keep it in place as your company grows. When you're well-known in the local community, it's just a matter of time before you have a well-known brand in your possession." • Syed Balkhi, WPBeginner