13 Budget-Friendly Events to Draw New Customers to Your Small Business

Being involved with your local community is a good method to build relationships and attract reliable clients for your company. The hosting of a community event could assist in the beginning of the relationships you've built, however these events are costly, and a brand-new small business might not have the resources to hold a gathering.

13 Budget-Friendly Events to Draw New Customers to Your Small Business

1. Value-Aligned Events

"Education as well as fun and giving back to the community -- any or all of them can be incorporated into a fun local gathering. Start with the basics, give value and enjoyment and showcase the values of your business. Live events are back in force and people are eager to be social again in a secure setting. Profit from that need." Jeff Cayley, Worldwide Cyclery Jeff Cayley, Worldwide Cyclery

2. Contests

"Host an enjoyable contest where your customers and neighbors in the area can take part. You can connect the theme with your company's brand and ask participants to submit entries and showcase their talents. For instance, some libraries have the Edible Book Festival and invite patrons to make displays that are based off their favorite stories. Scavenger hunts can be a cheap option that can permit you to collaborate with other retailers in the vicinity." • Duran Inc., Optimum7

3. Shredding Events

"On-site shred events on-site are incredible ways to meet and support members of the neighborhood. There are always piles of papers they want to shred within their homes. There is also the element of charity and collect money for local charities to aid your community. These are great events that can benefit people greatly. My company has at the very least one of these events per year to benefit the local community." Kyle Clayton, Team Clayton of RE/MAX Professionals. Kyle Clayton, Team Clayton of RE/MAX Professionals

4. Workshops

"One method to be active within the local community is to hold a an open-house workshop at your space. It will encourage locals to visit and find out more about the workshops, courses or products you provide." • Andy Pandharikar, Commerce.AI

5. Volunteering

"Small companies have a responsibility to be responsible stewards of their local communities and the environment. A traditional trash or beach clean up or collection on local trails is an excellent opportunity to gather people to take action for the good of the community. These events are an opportunity to meet people who wish to have a positive impact on the local community, while doing something useful." • Matt Wilson, Under30Experiences

6. Product or Service Sampling

"Sponsor small community events and give a taste of your products or services. Hand out flyers and establish an excellent relationship with people who live in the community. Be sure that the topic is correct and that the timing is right!" ~ Daisy Jing, Banish

7. Hobby-Based Events

"One effective and simple method to be part of the community is to establish a Facebook group for something you do. For instance, a craft shop could set up and manage an activity group that is specific to the activities in the area. This is a way of helping people discover new things and exchange information and benefit from a group event to enhance your image as a brand. As time passes, this can boost web traffic for your clients." • Syed Balkhi, WPBeginner

8. Industry-Specific Events

"I'd suggest you do something relevant to your business that customers will appreciate. If you're working in a fitness or health-related industry you can plan a 5K race or other kind of event. Food-related businesses can put together an event that includes wine or food tasting event. The event could be made more extensive and spread the burden through partnering with local businesses in your field." The event could be a success because of Kalin Kassabov, ProTexting

9. Speaking Engagements

"A small-sized company could hold an event with personnel from their own team as product specialists. You could provide discounts to encourage people to attend. Following your presentation, you can present a live demo of the product in which customers experience the product in person and interact with the experts. The new customers will be attracted to the offer of a discount as well as one-on-one sessions to industry professionals." The author is Peter Boyd, PaperStreet Web Design

10. Giveaways

"Hosting an event or giveaway is a fantastic method to create excitement around your business and draw new customers. Everybody loves winning prizes. This provides your audience with a reason to join in and to tell their friends, so they can have a the chance to win too." • Stephanie Wells, Formidable Forms

11. Sporting Events

"Try to sponsor an event at your local sports club like the high school or college football or baseball team. This is a great opportunity to get your name in the community, and also can be a reason to have a day off to enjoy a game!" ~ Bryce Welker Beat the CPA

12. Philanthropic Events

"Small companies are able to host charitable events that help the community, increase awareness for their cause and help build brand awareness. If your product or service is connected to a cause, you can make use of the opportunity to advertise your product and invite people to take part too." The author is Jared Atchison, WPForms

13. Webinars

"Conducting webinars can be one of the simplest and cost-effective event ideas for small-scale businesses. It is possible to host webinars in the shape of an online event to instruct your guests on a particular topic. It's a great way to increase leads and make yourself known as a thought-leader." Josh Kohlbach, Wholesale Suite Josh Kohlbach, Wholesale Suite