How Does Local Search Work?
How do local search works? If you're a small-scale business owner, it's likely you had. Every minute you invest into your products or services as well as your customer experience advertising on your social networks, and everything else you carry out in your daily company to offer your customers the very best you can offer. But what do you mean when they don't see you in the search results?
We're here to you bridge the information gap. We'll show you the key factors that go in local search and how you can leverage its potential for your company.
Let's start with the "why'-and more specifically what is the reason local search is crucial?
- The majority of users make contact offline through an in-store visitor phone purchase, or call (TMP or ComScore)
- 74 percent of Internet users perform locally-based searches (Kelsey Group)
- 61 percent of local searches end in sales (TMP /comScore)
Consider that for a second Three percent of people who search for a company are searching for something that is in their own area. more than two in three local searches lead to buying. Local search is about the desire to buy. If you wish to attract prospective customers in their times in need, then your company must be at the top positions of relevant results in search.
Many people believe that search is just about popular the search engine (Google, Yahoo!, Bing etc.) however this isn't the situation. Local business discovery through inquiries is all over the internet.
The information about your business is available throughout the web. The most important information about your business, such as its name address, phone number, address and category, as well as hours of operation, services as well as all other details that matter to those looking for a company can be discovered on a myriad of websites.
In the average, users are nearly triple more likely to find information about a business's existence using third-party services that are intelligent, such as Facebook, Google, Yelp, Foursquare and Citysearch than on the business's official website. For restaurants, that figure is almost 10 times!
So , how can local search be used?
In this video I'm joined by a coworker, Duane Forrester, VP of industry insight for Yext and who spent many years working in the search engine Bing. He understands the way that search functions. I've personally worked for years in search, not just as a small-business owner, but also as an agency manager who worked with small-sized businessesaiding them in digital marketing.
Duane and I talk about the way search was used to function as well as how search functions now as well as which the future for the search industry will be like, and most of all what you can do to ensure your company is getting the best results from search engines.